Are you an Amazon seller? Though Amazon has one of the largest consumer pools for shopping sites, it also has a huge volume of sellers. In fact, Amazon has 1.9 million active sellers as of 2021.
As the Amazon seller market has become more competitive, the number of Amazon seller tools has continually increased. With so many Amazon tools available, how do you know which one is best for your business?
Many Amazon sellers consider Helium 10 as the default Amazon tool, but Helium 10 isn't always the best option. There are Helium 10 alternatives that work just as well or even better than Helium 10 in some areas.
We've curated a list of the best free and paid Amazon tools for sellers. Each listing has an overview of included features so you can choose the best Amazon tool for you.
The Pros and Cons of Helium 10
Helium 10 is often the first Amazon tool you see when researching Amazon seller tools. What are the benefits of a plan with Helium 10? Should you look for a Helium 10 alternative?
Here are a few pros of subscribing to a Helium 10 plan:
- Product research
- Keyword research
- Listing optimization
- Inventory management
- Financial analytics
With product and keyword data, you can make sure your Amazon business is SEO optimized. Helium 10's software is especially beneficial for Amazon sellers that want to use a broad range of tools to expand their business with the help of a reliable and well-known platform.
For some Amazon businesses, Helium 10 can be the best Amazon seller tool option. However, Helium 10 lacks in some important areas that may hurt your Amazon business more than help it.
Here are a few cons of subscribing to a Helium 10 plan:
- High pricing
- Limited customer support
- High learning curve for new users
- No supplier database
- Slow Chrome extension
These are a few of the most common complaints about Helium 10. The common consensus among Helium 10 users is that, if you are not signed up to their most expensive plan, you're missing out on a lot of important features.
Free Tools for Amazon Sellers
First, let's look at the Amazon tools with free subscription options. It's difficult to find completely free Helium 10 alternatives, but there are a few good tools worth considering.
Bindwise is the best free Amazon tool on the market, though there are a variety of paid options for more frequent Amazon alerts.
Unlike Bindwise, Helium 10 does not offer alerts unless you subscribe to their platinum plan at $99/month. Bindwise is a more cost-effective option, especially if you're only looking for monitoring, tracking, and alerts. See the full Bindwise vs Helium comparison here.
Every Bindwise plan includes the following features:
- Up to 100,000 monitored ASINs
- Up to 15 monitored markets
- Connect Amazon seller accounts
- Track Buy Box wins and losses
- Track Amazon policy violations
- Track negative feedback
These are a few of the many features included in every Bindwise plan. Bindwise will also notify you when direct competitors make significant actions, which can give you an edge over your competition.
With the free plan, Bindwise monitors your account 7 days/month with up to 50 alerts/day of monitoring. For more information, see Bindwise's plans here.
Bindwise also offers paid plans with more comprehensive monitoring and more frequent alerts. If you're considering a paid plan, Bindwise keeps its prices low for every service. Even Bindwise's most comprehensive plan only costs $99/month.
If you're unsure about committing to a paid plan through Bindwise, you can sign up for a 30-day free trial. This way, you can explore Bindwise features without any financial commitment.
With 100% Amazon ToS compliance and 5-star Google customer reviews, it's easy to see why Bindwise ranks above other Helium 10 competitors.
Sellics is our next choice for a free Helium 10 alternative. They offer a free program called Benchmarker that will analyze your Amazon campaigns.
Sellics is a better alternative to Helium 10 if you're looking for an all-in-one tool rather than a suite of tools.
Sellics Benchmarker includes the following features:
- Campaign summary report
- Product analysis
- Account structure overview
- Ad distribution stats
- Impact driver analysis
The main goal of Benchmarker is to analyze your account data and measure your potential growth.
While Sellics Benchmarker is a helpful program, it is in beta. This means that the program is still undergoing updates and changes.
In addition to Benchmarker, Sellics does offer paid services. However, even their cheapest services are over $200/month. If you choose Sellics' paid services, try their free demos first to decide if their premium services are worth the cost.
SellerApp is a single platform that provides services for marketing, sales, and operations. Customer reviews tout SellerApp as the one-stop shop for Amazon sales data analytics.
Compared to Helium 10, SellerApp is a more comprehensive tool for product and keyword management. Unlike Helium 10, you can see top keywords with SellerApp.
The freemium SellerApp option includes the following features:
- Keyword research
- PPC analysis
- Profit overview
- Index checker
- Chrome plugin
Though SellerApp has free services, the freemium plan's limited access and features are not ideal for a comprehensive service.
The best part about the plan is its inclusive training for new Amazon sellers. SellerApp freemium may not be the best standalone Amazon tool, but it's a great option to explore for people who want to learn more about Amazon tools.
SellerApp also offers paid programs that vary based on included features. You can even get a customized plan for your business. Unfortunately, SellerApp only has a 7-day free trial, but it should be long enough to try out their features.
DataHawk is an e-commerce acceleration platform for Amazon and Walmart. Their software provides selling tools and data insights in the e-commerce space.
DataHawk SEO considers the scale of your Amazon business when monitoring and optimizing traffic. Though Helium 10 does have some keyword ranking data, DataHawk is more effective at scaling keyword ranking data to you.
DataHawk's free plan includes the following features:
- Tracking for up to 5 products
- Tracking for up to 5 keywords
- Sales analytics for up to $10,000/month
- Advertising analytics for up to $1,000/month
- Content analytics
- 1 month of data storage
As you can see, DataHawk has a maximum for many of its free features. However, if you're a small business, this can still be a great deal.
Once you grow beyond DataHawk's free plan limit, you'll want to move on to another platform unless you're willing to invest a lot into this seller tool. DataHawk charges $999/month for unlimited feature access.
Teikametrics has a free advertising platform called Flywheel 2.0. Flywheel 2.0 analyzes your marketplace product and advertising performance.
Teikametrics gives branding and strategy suggestions that Helium 10 doesn't. Teikametrics focuses more on feedback and marketing through data analysis.
Flywheel 2.0 includes the following free features:
- Multi-channel data reports
- Campaign, ad group, and keyword performance metrics
- Product profitability insights
- Inventory and advertising alerts
The basic Flywheel 2.0 plan advertises itself as a free platform for sellers of every shape and size. This is unique, as many plans are more costly for bigger businesses.
If your business earns less than $10,000 in monthly marketplace sales, you can actually upgrade to the AI-powered Flywheel 2.0 plan for free. However, once you reach $10,000/month, you'll have to pay or downgrade to the basic plan.
For small businesses, Flywheel 2.0 has unique AI-powered features for no cost. Once your business booms and you want more comprehensive features, you may need to find another Amazon seller tool to fulfill your business's needs.
Sellzone offers Amazon tools to help you scale up your business.
Sellzone offers more keyword research than Helium 10, which makes it a good tool for both keyword optimization and Amazon selling.
Sellzone's free plan includes the following:
- Product research
- Unlimited listing split tests
- Listing checks for Amazon requirements
Overall, the Sellzone free plan covers the basics when it comes to Amazon tools. When you sign up for any plan, you can also get free access to an academy course to learn about using their tools.
You can also upgrade to a better plan for a fairly low cost. The most comprehensive plan is $85/month. If you're not sure about a paid Sellzone subscription, you can try their 7-day trial and explore the pro plan features.
Paid Tools for Amazon Sellers
If none of the free tool options have the features you need, you can splurge for more comprehensive Amazon tools. There is a seemingly infinite number of paid Amazon tools, but we've collected the best paid Helium 10 alternatives available for your Amazon business.
1. Jungle Scout
Jungle Scout is the number one paid competitor to Helium 10. They're an all-in-one platform for selling on Amazon.
Helium 10 and Jungle Scout are very similar. However, Jungle Scout does have a supplier database and a giveaway platform. If you don't want to look for suppliers, Jungle Scout can save you time.
Jungle Scout's basic plan costs $49/month. Their basic plan covers the following features:
- Product database
- Supplier database
- Amazon sales estimates
- Keyword data
- Listing grader
- Review requests
While there are other features included, these are the most significant features offered in Jungle Scout's basic plan.
Jungle Scout tools are known for efficiently identifying trends and product niches. Unlike Helium 10, you can see potential suppliers through Jungle Scout, which may save your business money.
Jungle Scout also has a suite plan for $69/month and a professional plan for $129/month. If you're willing to commit to a plan long-term, you can also pay annually and cut the price by around half.
Unlike most Amazon tools, Jungle Scout does not give any free trials. There's a 7-day money-back guarantee, but you'll have to pay initially.
2. Viral Launch
The main attraction for Viral Launch as a Helium 10 alternative is its Listing-Dojo tool. With this tool, you can split test your listings, something that Helium 10 does not offer.
The essentials plan is the cheapest subscription option at $69/month. This plan includes the following features:
- Product ideas
- Sales and trend data analysis
- Amazon strategy resources
- Monthly search volume access
The essentials plan is described as the solution to Amazon product research. This can be a beneficial addition to your Amazon tool arsenal because effective SEO leads traffic to your business.
The best aspect of Viral Launch is that their software combines a variety of helpful tools into one streamlined platform.
If you want more comprehensive plans, Viral Launch offers the Pro plan for $99/month and the Pro Plus Ads plan for $199/month. If you're looking to create and optimize ads with Viral Launch, you'll need to splurge for the Pro Plus Ads plan.
You can sign up for a 14-day free trial to test out their services.
AMZScout is an Amazon product research tool and FBA sellers software. It's a complete toolset for selling on Amazon.
AMZScout is a much cheaper alternative to Helium 10. If you only want product and keyword research, AMZScout is a better, more affordable option.
The PRO Extension is AMZScout's cheapest subscription at $45.99/month. It includes the following features:
- Profitable product insights
- Product trends
- Sourcing options
- Competition comparison
- AMZScout seller's course
AMZScout is ideal for product tracking, but the PRO Extension is pretty limited in terms of features.
While the PRO Extension is a good deal, you can also upgrade to Amazon Seller's Bundle for $49.99/month and get access to a product database as well as keyword data.
AMZScout does offer a free trial, though their website does not specify how long the trial lasts.
4. Seller Labs
Seller Labs offers software to help optimize product revenue and business growth.
Since Helium 10 only allows multi-channel connections starting at their $199/month plan, Seller Labs can be a much more cost-effective option for Amazon sellers with multiple channels.
Unlike many other tools, Seller Labs only has one available plan for sellers, starting at $49/month or $468/year for businesses with less than $50,000 in annual 3P Amazon sales. The cost of the plan goes up in tiers as your annual 3P sales increase.
Seller Labs PRO includes the following features:
- Traffic and ad monitoring
- Comprehensive daily reports
- Regular notifications
- Keyword research
- AI-powered advertising suggestions
Overall, Seller Labs excels at keyword research at a reasonable price.
If you want to try the Seller Labs PRO features, you can sign up for a free trial. Unfortunately, the website doesn't list the length of the trial.
A2X provides e-commerce accounting to marketplaces like Amazon. They automate bookkeeping to make the process smoother and more accurate for your business.
While Helium 10 is only a software suite for Amazon, A2X has tools for multiple e-commerce markets. If you want to expand your e-commerce business beyond Amazon, A2X can give you room to grow.
A2X offers a wide range of plans ranging from mini to premium. For simplicity, we'll be looking at the starter plan for $49/month.
The starter plan includes the following features:
- Covers up to 1,000 orders/month
- 1 Amazon merchant ID
- Unlimited marketplaces
- 12 months history
- FBA inventory locations
- Cost of goods sold
A2X is one of the best platforms for accuracy in transactional summaries and cash flow data organization. Since cost is based on your business's growth, you may want to look for an alternative if your business starts booming.
If you need more orders covered, you'll need to upgrade to a more expensive plan. For small businesses getting started, their mini plan may be a very cost-effective option for you at just $19/month.
You can try all of A2X's features through their free trial.
Perpetua optimizes Amazon advertising to maximize profits using their intelligence software. Their software uses AI automation for Amazon ads.
Perpetua uses proprietary AI algorithms that optimized ad targeting and bids. While Helium 10 does assist with ad optimization, it is not as comprehensive and detailed as Perpetua.
Perpetua does not run cheap. Their cheapest plan, Starter, runs at $250/month. The Starter plan includes the following features:
- Sales analytics
- Campaign automation
- Keyword research
- Ad targeting
- Algorithmic bidding
- Mobile app access
The plans are structured based on your monthly ad spend. You can sign up for Perpetua's Starter plan if you spend $5,000 or less on ads.
While Perpetua is costly, even its Starter plan offers a wide range of features that other basic plans don't.
There is no free trial with Perpetua. This may be the biggest drawback for Perpetua since you have to invest a lot without experiencing the features beforehand.
Sellerboard provides accurate profit analytics as well as profit optimization tools for Amazon sellers. They aim to increase profits, save time, and monitor KPIs.
Sellerboard provides order and shipping management, a service that Helium 10 does not offer. If you need more assistance in information management, Sellerboard may be a better alternative to Helium 10.
Sellerboard starts at just $19/month for the standard plan. This plan includes the following features:
- Covers up to 3,000 orders/month
- 4 additional seller accounts
- PPC optimization
- Inventory management
- Access to Superscout, a sales and keyword tracker
As you sell more orders, you'll need to upgrade to a more expensive subscription.
While Sellerboard is one of the best accounting tools for Amazon sellers, there is no listing optimization or user permission management through Sellerboard, which can be deal breakers for some sellers.
You can sign up for a 1-month free trial to explore Sellerboard's features. This is a great opportunity since most Amazon tools will only offer 1- or 2-week trials.
Profitero monitors your products to accelerate online sales. Many high-profile clients use Profitero, such as General Mills, L'Oreal, and Panasonic.
Profitero has more of a focus on marketing strategy than Helium 10. If you want detailed insights on sales and market share data, Profitero is the more effective option.
As this company prioritizes high-quality service over low price, the website does not list their current pricing for access to their platform. You will need to contact Profitero and provide your information to receive a quote.
Here are some of Profitero's features:
- Data analytics
- Monitors sales and competitors
- Automates product, ranking, Buy Box, and review information
- Access to Profitero partners
While Profitero is one of the best comprehensive Amazon tools out there for big businesses, Profitero isn't the most cost-effective option for some small businesses.
Profitero does offer a free demo so that you can test their features. Once you see the demo and request a price estimate, you can decide if Profitero's services are worth the cost.
9. AMZ Alert
AMZ Alert sends intelligent Amazon product alerts. You will be notified about Buy Box hijackers, product suppressions, negative reviews, price changes, and so on.
AMZ Alert focuses on 24-hour monitoring and alerts for your business. If you're more interested in monitoring than a pricier suite of tools, AMZ Alert should be your pick over Helium 10.
The pricing for an AMZ Alert subscription is based on your number of ASINs. For up to 25 ASINs, you pay $25/month to access the monitoring software.
AMZ Alert includes the following features:
- 24-hour Amazon monitoring
- Product listing alerts
- Review alerts
- Sales and marketing alerts
- Assign specific alerts to specific people
AMZ Alert's software is limited to notifying and monitoring, but it's a convenient tool to stay organized and updated on important information as it comes. Consider AMZ Alert for an extra layer of security.
You can sign up for a 10-day free trial to see if these Amazon alerts will benefit you.
Feedvisor provides Amazon optimization for advertising, pricing, inventory, and intelligence. They do this through their platform, Feedvisor360.
Unlike Helium 10, Feedvisor offers insights for price optimization. The platform also features e-commerce tools outside of just Amazon.
While Feedvisor does provide multiple plan options, they do not list prices for any option. As a result, we can only assume their most basic plan, labeled professional, is their cheapest plan available.
The features for the professional plan include the following:
- Performance dashboard
- Inventory, revenue, and operational insights
- Onboarding project manager
- Success manager
- Quarterly performance assessment meetings
Similar to Profitero, Feedvisor markets toward big businesses more than small Amazon sellers. This platform is ideal for competitive, high-volume clientele.
If you're interested in working with Feedvisor, you can request a demo and try out their platform for yourself.
SellerChamp assists you in efficiently listing, managing, and automating your Amazon products. Their main purpose is to help you grow your business.
With SellerChamp, you get access to order and shipping management information. For a toolkit that will help you throughout your selling process, SellerChamp may be a better deal for you than Helium 10.
SellerChamp's pricing is based on both monthly orders and available features. You pick your plan based on features and then pick your estimated monthly orders to see the price.
The starter plan is $49/month for an estimated 500 orders. The features for this plan include the following:
- Multi-channel bulk lister
- Multi-channel inventory sync
- Insights and reports
- Create FBA shipments
- Purchase orders
- Onboarding and support
These features are especially helpful for Amazon sellers with multiple channels. You can save time and stay organized across multiple channels using SellerChamp.
Though there is no free trial, SellerChamp does offer a 30-day money-back guarantee. If you're fine with paying the fee initially, you can still test out the features.
AMZShark provides tools to help you sell more on Amazon. They have created a comprehensive toolkit that analyzes product, sales, and competitor data for Amazon sellers.
AMZShark is a more focused tool specifically for alerts and keyword research. If you're not looking for a wide variety of tools, AMZShark will fulfill your needs better than Helium 10.
AMZShark only lists two plans: professional and custom. Since custom varies in price and does not show a list of features, we'll mainly focus on their professional plan here.
The professional plan is $99/month. This plan includes the following features:
- Tracks search rankings for up to 200 keywords
- Tracks up to 200 products
- Hijacking, review, and feedback alerts
- Unlimited keyword explorer and comparison searches
- Unlimited niche scout and competition scout searches
- Unlimited super URLs
The alerts and keyword analysis are AMZShark's best features. The convenience of AMZShark's comprehensive toolkit is an attractive bonus for busy Amazon sellers.
You can get a 1-month free trial for the professional plan. Since this is a long free trial compared to other tools, this should give you plenty of time to explore the available features.
Choosing the Best Helium 10 Alternative
The best Amazon tool is different for everyone. Pick Helium 10 alternatives with the most beneficial features for your business. You should also consider cost when you subscribe to an Amazon tool, especially if you run a small business.
Ultimately, Bindwise is the most versatile and reasonably priced Amazon tool on the market today.
For more Amazon seller tips, see our ultimate guide on being a successful Amazon seller.