As a brand owner, we care deeply about everything that happens on Amazon with our own products: every piece of customer feedback, every change to how the listing looks, every statistic in terms of sales and seller account health, etc. It’s a competitive marketplace, and moving quickly to notice and fix any issues makes the difference between success and average. Bindwise with their Amazon Buy Box tool are focused on these brand owner specific needs in ways that Amazon’s own more general tools did not cover.